Helen Kwak
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ATLAS

Branding

A branding assignment in which I was tasked to bring life to an electric bicycle company in New York City. I chose the name “ATLAS” due to it’s definition of being “a book of maps”. I decided to ride with the name and go with a “point A - point B - point C” logo mark.

In this assignment I wanted to sell more of a lifestyle rather than a product which is shown through the imagery and additional add-ons that this brand would offer.

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